“A meaningful offer is about identity. It’s about a different future. It’s about resolving conflicting values. It’s about life changes. It isn’t about products or services.” -Kari Granger
Welcome to Leadership Impact, the podcast for modern executives who are reinventing leadership within their organizations. Hosted by executive leadership coach and CEO of The Granger Network, Kari Granger, and Sound Financial Group CEO, Paul Adams, this podcast aims to address the topics of performance and leadership through real life examples. This episode completes our series on coordinating with precision.
In this episode, Kari and Paul talk about the importance of making relevant and meaningful offers. Kari asserts that a meaningful offer is centered on identity, life changes, and resolving conflicting values. Paul touches on the vital role that listening to feedback plays in this endeavor. Finally, Paul and Kari suggest that how we listen for assessments and integrate both positive and negative feedback is vital in bringing relevance and meaning to our future offers.
What We Covered:
00:32 – Introducing today’s topic: How to Make Meaningful Offers
01:19 – Paul talks about the concept of missing relevance
02:02 – Paul provides an example of an individual who didn’t match his message and his audience
05:19 – Kari discusses the importance of having a relevant offer for each audience
06:56 – The importance of listening when making relevant and meaningful offers
07:56 – Kari discusses elements of a meaningful offer
08:45 – Kari shares why she frequents Panera Bread
11:30 – Paul talks about his recent experience with client feedback
13:02 – How to listen for assessments and integrate feedback to become more relevant
16:33 – How to use positive feedback to increase your relevance
19:02 – Paul challenges the audience to reflect on others’ future story and ask those who engage with them why they chose to do so
Tweetables:
Links Mentioned:
Link to Sound Financial Bites Podcast
Online Courses
If you’re ready to transform your performance and your leadership, check out our Performance Leadership Series, including courses on Leadership, Accountability, and Building a Culture of Trust.
Acknowledgements:
Our work is mosaic art. We read, study, and practice many philosophies, methodologies, and modalities of human performance, to ensure that our approach best serves our clients. We would like to acknowledge all of the thought leaders and organizations, whose ground-breaking work has influenced the Granger Network approach – especially Fernando Flores, Jim Selman, Michael C. Jensen, Julio Olalla, Pluralistic Networks, The Newfield Network, and the Strozzi Institute.
In this episode, we’d especially like to thank Julio Olalla and Pluralistic Networks for their work on offers.
Podcast production and marketing provided by FullCast.
More Leadership Impact episodes: http://grangernetwork.hexcode.ca/category/podcast
